reported by Sandy Ulmer, CyberScreenwriter.com

MySpace will premiere quarterlife, the new online series from Marshall Herskovitz and Edward Zwick, the creative team behind "My So-Called Life," "thirtysomething," "Legends of the Fall," and "Blood Diamond," on MySpaceTV on November 11, 2007 (http://www.myspacetv.com). The new "quarterlife" series marks the first time a network-quality series will be produced directly for the Internet and it's the first time an independent project of this distinction has been owned and controlled by its creators, Herskovitz and Zwick.

"This is the most exciting project I've worked on in a very long time, and part of that is the level of creative autonomy we can have on the Internet. For better or worse, 'quarterlife' is truly our own vision," said Marshall Herskovitz.

“The business of television today makes it harder for the individual filmmaker’s voice to be heard,” added Edward Zwick. “That voice has been our calling card for over twenty years, and working with MySpace gives us a chance to speak it.”

The “quarterlife” series tells the ongoing stories of six creative people in their twenties. As with Herskovitz’s and Zwick’s previous television projects, the team’s commitment to realism is at the center of “quarterlife” as is the recognition of universal human themes through the truthful depiction of the way young people speak, work, think, love, argue, and express themselves. The central character is Dylan, a young woman whose overly truthful video blog spills the closest secrets of her friends, and the show’s characters—filmmakers Danny and Jed, actress-bartender Lisa, geek-extraordinaire Andy, and still-tied-to-her-parents Debra—chart the sometimes excruciating, sometimes comic, often emotional experiences that comprise coming of age as a part of the digital generation.

“When Emmy award-winning producers come to MySpaceTV — you know this is reaching a whole new level,” said Chris DeWolfe, CEO of MySpace. “We’re proud to offer the creative community a blank canvas and open platform to express their vision.”

As the exclusive international distribution partner, MySpaceTV will create a “quarterlife” video channel and MySpace profile page to spotlight exclusive series content including character profiles, behind-the-scenes video footage, and storyline secrets for the MySpace community. MySpaceTV will have the exclusive global rights to premiere 36, 8-minute original episodes of “quarterlife.” Starting today, the “quarterlife” trailer can be viewed at www.myspacetv.com.