reported by Brian Scott, CyberScreenwriter.com

Allstate Insurance Company, sponsor of the 11th Annual American Black Film Festival (ABFF) in Los Angeles, Oct. 25-29, has extended the submission deadline for its 2007 Be Reel Contest to Monday, Sept. 24. In an effort to extend support and broader exposure to the black film community, Allstate is providing a forum for gifted filmmakers to showcase their talents. Three Be Reel Contest finalists will be invited by Allstate to attend ABFF in LA, where the winner will receive an award and a $5,000 grand prize.

Participants are being asked to create community service based, 15- to 90-second video shorts. Themes include: "Why is it important to be involved in the African-American community year-round" and "What are you doing or would like to do to strengthen the growth and success of your community." All entries must be submitted on DVD and received by Sept. 24. For complete details on rules and requirements, please visit: www.ABFF.com.

“This is an exciting opportunity for talented screenwriters and directors to showcase their work and share their vision for making their community a better place,” says Steven White, senior marketing manager for Allstate.

The “Be Reel” contest is an extension of Allstate’s support and sponsorship of the ABFF. ABFF’s goal, in addition to promoting the diversity of black films in cinema, is to strengthen the black film community through resource sharing, artistic guidance and education, project collaboration and career development.