reported by Gerry Weber, CyberScreenwriter.com

Salon City, Inc. has begun the nationwide process to select the host of its first original web series.

"It's very exciting to begin casting," said SCI president and CEO Steven Casciola. "Our magazine is all about glamour, lifestyle, beauty and entertainment – and our series host will bring the magazine to life."

Applicants are invited to submit a video explaining why they would be the perfect host for the series. Each video must be 2 minutes or less and be uploaded to YouTube.com with the tag 'Salon City Casting.' The resulting YouTube link, along with contact information and acting experience resume (if any), should then be emailed to casting@matrixxpictures.com.

The series will be produced by matrixx, a leading production company headquartered in Santa Monica, CA. Van Vandegrift, who most recently Executive Produced “Kings of South Beach” starring Donnie Wahlberg, will Executive Produce this as yet unnamed series. “We’re looking for a hip, fashionable individual who loves beauty and the world of celebrities,” said Vandegrift. Experience in front of a camera is helpful, but not required. “This is an open casting call,” added Casciola. “We’re looking to discover talent.”

The online series itself will be comprised of two-to-three-minute scripted episodes featuring celebrities and personalities from Salon City and the world of beauty entertainment. It will also serve as the anchor of SCI’s new Internet programming vehicle, Salon City Network (SCN).

Submissions are due by September 4, 2007.