reported by David Hillsboro, CyberScreenwriter.com

Blip.tv, the video sharing site focused on independently produced shows, has introduced a new way for content creators to make money through online videos. The model, "do-it-yourself targeted advertising," allows shows to promote products, services and causes that are directly relevant to their content. The do-it- yourself (DIY) ads can be used by shows to sell t-shirts, DVDs or other promotional products in addition to promotion for pledge drives, charities or content partners.

Before the introduction of DIY advertising independent content creators' opportunity to monetize their own content was exceedingly limited. Blip.tv is the first video sharing service to offer its users the ability to include their own clickable advertising in their own content. The DIY advertising platform places the power of ad creation and serving in the hands of independent content creators while still offering professional advertising sales services both through blip.tv's sponsorship sales program and through blip.tv's open advertising marketplace, which offers advertisements from more than half a dozen advertising partners.

Website: http://www.blip.tv/