reported by Cal Gervais, CyberScreenwriter.com

Baby Boomers are frustrated that television and advertisers place too much emphasis on younger audiences and are missing the chance to connect with Boomers in their peak earning and spending years, according to the findings in TV Land's New Generation Gap Study.

The landmark study, which included input from more than 4,000 respondents nationwide, was commissioned by TV Land, to deepen the networks' understanding of Boomers.

Boomers expressed outright annoyance that television and advertisers place an undue emphasis on younger demographics. And, the study's findings reveal that Boomers are actually less likely to watch shows or respond to ads they feel ignore or disrespect them. A mere 3% of the Boomers polled describe themselves as extremely satisfied with TV programming options available to them. Over half (53%) claim to pay little to no attention to ads they feel target young adults while a third (33%) say that they are actually less likely to buy those products.