reported by Robert James, CyberScreenwriter.com

Jag Mundhra has launched his film production company, Cine Boutique Entertainment U.K. Ltd. (Cine Boutique) to start his next film project "Shoot On Sight." The film "Shoot On Sight" is a suspense drama dealing with the current terrorism attacks in the UK through a London Metropolitan Police Officer of Muslim heritage who must display courage and persevere in his duties in the face of family conflict. The film is slated to start shooting in early January 2007.

Cine Boutique plans to be a vertically integrated entertainment media company in the business of production, marketing and distribution of quality films for global crossover audience. In forming Cine Boutique, Jag Mundhra has partnered with New York-based NRI industrialist Aron Govil, who recently promoted the HEAT show in North America starring Akshay Kumar and Preity Zinta.

From Concept to Consumer (C2C), Cine Boutique will create moderate budget films which are strongly driven by concept rather than stars. When the company is fully functional, at any point in time there will be five feature films in the pipeline: one at each stage of the cycle from development to pre-production to production to post-production to release.

Dr. Jag Mundhra has 26 years of film industry experience, including exhibition and distribution as well as production and direction of feature films. Dr. Mundhra has directed 22 English films in the USA, 4 English films in the UK and 4 Hindi films in India. The latest film direct by Jag, titled "Provoked" starring Aishwarya Rai is expected to be released worldwide some time later this year.