Warner Home Video and Film Life Inc. have announced a partnership that will brand and distribute high quality urban films on DVD.

Per the exclusive arrangement, Warner Home Video will distribute the films under the "American Black Film Festival" label. Spearheading the new initiative for WHV will be Eva Davis, Vice President of Targeted Acquisitions and Marketing, who noted that WHV will leverage its dedicated multicultural marketing and sales expertise to build unique campaigns for the movies distributed under the new label.

Davis also said plans call for partnerships with other Time Warner sister companies to co-promote and co-market individual projects.